Adsense arbitrage follow up
September 14th, 2007
A brief follow up as promised on last weeks attempt at a bit of Adsense arbitrage, I did say I would follow up with how it went.
Basically, not very well! In terms of making money anyway, but there were many positives and I did learn a lot about how to do it better.
What I did discover is that even with just an information article as a landing page, you can get click through rates (CTR) of 30 - 50% on the Adsense ads, which is pretty good.
In my chosen area though, which was sinusitis, the payout on the adwords was not high enough (top costs approx $2). This meant that my adword costs were not being covered, so I was actually losing a little money. This is obviously not good.
The good CTR’s and high traffic that I was able to generate was encouraging and did illustrate to me that the principle could be sound. With the right keyword research, to uncover some very high paying ads, ideally at least $5per click, it should be possible to make a profit using this method.
You also need some good Google adword copy and to know what you are doing with adwords. There is one definitive guide to Google adwords which is a must for anyone getting into it by Perry Marshall, and he even does a free email course on google Adwords which covers the basics.
I’m going to try again in a different area, and hopefully can make it pay this time.
John McGuire
Entry Filed under: adsense, adwords, internet marketing
1 Comment Add your own
1. Learn PPC&hellip | September 27th, 2009 at 10:32 am
Learn PPC…
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